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Web Development
AI-CRM Lead Management System
Custom Laravel CRM for a Northwich business - AI lead scoring, automated email sequences, and analytics dashboard.
Project Overview
We were approached to build a sophisticated AI-powered CRM system that could automate their lead management process while providing deep insights into customer behaviour. The project required complex integrations with multiple marketing platforms and AI services to create a seamless user experience.
The system features automated email sequences triggered by user behavior, intelligent lead scoring using machine learning algorithms, and a comprehensive analytics dashboard that provides real-time insights into campaign performance and conversion metrics.
Built with Laravel, the application includes advanced features such as multi-tenant architecture, real-time notifications, API integrations with major email marketing platforms, and a responsive admin dashboard built with Livewire and Alpine.js.
The system features automated email sequences triggered by user behavior, intelligent lead scoring using machine learning algorithms, and a comprehensive analytics dashboard that provides real-time insights into campaign performance and conversion metrics.
Built with Laravel, the application includes advanced features such as multi-tenant architecture, real-time notifications, API integrations with major email marketing platforms, and a responsive admin dashboard built with Livewire and Alpine.js.
The Challenge
- • Integrating multiple AI and marketing platforms into a single lead workflow
- • Building real-time analytics without slowing the admin dashboard
- • Designing lead scoring logic that sales teams could trust and act on
The Results
- Automated email sequences triggered by lead behaviour
- AI-assisted lead scoring with a unified analytics dashboard
- Multi-tenant Laravel architecture with API integrations for marketing tools
- Responsive Livewire admin for day-to-day CRM management
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Project Details
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